Announcing a cattle-call for creative cocktails! The Farmer’s Cow invites mixologists from bars, restaurants, and cafés to enter the 2018 COWtails Bartender Challenge.

The contest is simple – invent a new summer cocktail recipe using any flavor of The Farmer’s Cow Seasonal Beverages, submit it online, and serve it throughout the summer. Customers vote online for their favorite with the winner named after Labor Day.

The Farmer’s Cow Seasonal Beverages are easy and delicious bar mixers. With eight versatile lemonade and iced tea flavors the possibilities to create great tasting drinks are endless.

“The Bartender Challenge is a fun, no-cost competition to win bragging rights,” said Jim Smith, Chairman of The Farmer’s Cow. “We’re excited to bring this contest to our food service accounts as a summer promotion opportunity. Last year, one participating restaurants had over $1,000 in sales of their COWtail entry.”

The Farmer’s Cow will promote the contest throughout the summer online, in email marketing, and on printed recipe cards. Online voting begins Memorial Day, May 28th through Labor Day, September 3rd.

Participating bars and restaurants will receive contest coasters to encourage patrons to order a COWtail and vote for it online. The COWtail with the most votes on Labor Day will be named the winner and receive The Farmer’s Cow coveted COWtail trophy.

The COWtails Bartender Challenge kicks off Memorial Day weekend and will run throughout the summer. The earlier entries are received the more time venues will have to collect votes. For more information and contest rules, visit

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