December 7, 2020 (NEW YORK, NY) — To mark the holidays of a year like no other, The Macallan is launching a special charitable campaign around a tradition that the brand has cultivated for many years: gratitude. The new campaign—Gratitude is the Gift— makes gifting easy this year and gives people everywhere a feel-good way to embrace the joy of the season.
Starting today through the end of December, for every purchase of The Macallan’s admired and award-winning single malt whiskies on The Macallan Gift Guide, the equivalent of 30% of proceeds will be donated to the James Beard Foundation’s Open for Good campaign, an initiative built to help independent restaurants survive this crisis, rebuild better, and thrive for the long term.
The digital gift guide, which lives on TheMacallan.com, is designed to help consumers find the perfect expression to delight loved ones near and far. When sending a bottle of The Macallan for the holidays, consumers can express their gratitude and thanks for all the goodness we still have in our lives, through a complimentary, customizable postcard that will come to life via MyPostcard.com. Each postcard represents an unforgettable aspect of The Macallan and its iconic 485-acre estate in Speyside, Scotland—from the Highland cows to the River Spey to the Distillery—that make The Macallan what it is today.
Visit The Macallan Gift Guide to start your journey to discover the perfect expression for any holiday occasion in support of the James Beard Foundation Open for Good campaign.
About The Macallan
Founded in 1824, The Macallan is one of the world’s most admired and awarded single malt whiskies. The reputation of The Macallan is based on a product of outstanding quality and distinctive character. An obsession with excellence has been the hallmark of The Macallan since its founding, by Alexander Reid, on a plateau above the river Spey in north-east Scotland.
In 2018, The Macallan unveiled its new £140 million distillery and visitor experience on its Speyside estate, increasing investment in whisky, warehousing and in The Macallan’s signature sherry-seasoned oak casks. The striking contemporary architecture, cut into the slope of the land, takes its cues from ancient Scottish hills. It stands nearby Easter Elchies House, the Highland Manor built in 1700 which has been The Macallan’s spiritual home since 1824. The new distillery marks an important milestone, recognising the significant journey of The Macallan since 1824 and marking an exciting new chapter in the evolution of the luxury single malt.
About the James Beard Foundation
The James Beard Foundation promotes Good Food For Good™. For more than 30 years, the James Beard Foundation has highlighted the centrality of food culture in our daily lives. Through the variety of industry programs that educate and empower leaders in our community, the Foundation has asserted the power of food to drive behavior, culture, and policy change. The organization is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before. For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, and TikTok. The James Beard Foundation is a national not-for-profit 501©(3) organization based in New York City.
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