Heidi Scheid, executive vice president of Scheid Family Wines in Monterey, Calif., has been elected chair of the nonprofit Wine Market Council’s board of directors. “Having served as a director of Wine Market Council for many years, I look forward to this leadership role to further the association’s commitment to advancing the U.S. wine market through wine market research,” said Scheid at the time of the announcement. “Listening carefully to the needs and interests of members will help us conduct relevant research that will yield valuable quantitative and qualitative results to help drive the industry forward.”

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