MILAN, ITALY, May 7, 2019 – Fratelli Branca is excited to announce their expanded distribution partnership with Breakthru Beverage Canada effective May 2019.
Fratelli Branca and Breakthru Beverages have enjoyed a 3-year mutually beneficial partnership and this move allows both parties to continue to drive superior growth of Fratelli Branca’s current portfolio in Canada, led by category leaders Fernet-Branca and Antica Formula. Breakthru Beverage has been operating in the United States for nearly a century and has brought to Canada its vast amount of resources, including a proprietary training and development platform, market analytics, advanced technology and category expertise.
“Fratelli Branca is looking forward to fostering the partnership with Breakthru Beverage Canada,” said Patrick Piana, CEO, Fratelli Branca, who maintains a long-standing relationship with Breakthru Beverage. “This extension and movement to partner with Breakthru Beverage Canada will allow us to further our reach and introduce awareness of Fratelli Branca in the Canadian market,” Piana continued.
“Breakthru Beverage and the Fratelli Branca family have been storied partners in the U.S. for many years.” said Julian Burzynski, President of Breakthru Beverage Canada. “We’re honored to expand that great partnership even further into Canada.”
This announcement comes on the heels of two major announcements from Fratelli Branca, the Milan-based company; the formation of its own import company, Branca USA, as well as the appointment of Steve Brecher as Chief Executive Officer.
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About Branca USA: Branca USA is a wholly-owned subsidiary of Fratelli Branca, the fast-growing portfolio of premium brands, driven by category leaders Fernet-Branca and Carpano Antica Formula. Founded in 1845 with the production of globally acclaimed liqueur Fernet-Branca, Fratelli Branca is 100% privately owned by the Branca family. http://www.brancadistillerie.com/en
About Breakthru Beverage Group: Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine, and beer. Across its North American footprint, Breakthru employs more than 7,000 associates who align a nimble and insightful approach to sales, marketing, and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. www.BreakthruBev.com.
Branca USA Media Contact: Kate Laufer Gorenstein | KLG Public Relations | Kate@KLGpr.com