Offering over 2,000 winning tickets and a grand prize trip for 2 to Scotland
Hamilton, Bermuda, November 11, 2020 – This holiday season, ABERFELDY Single Malt Scotch Whisky, the whisky known around the world as the ‘Golden Dram,’ invites consumers to celebrate with the introduction of its Golden Ticket Sweepstakes. Throughout November and December, ABERFELDY is offering whisky lovers across the U.S. the opportunity to win a variety of prizes that can be shared with family, friends and loved ones both in person and virtually, including a grand prize trip for 2 to the distillery in Scotland as soon as travel is safely permitted.
Golden Tickets will be available on ABERFELDY bottles, displays and cocktail menus across the U.S. Each ticket contains a QR code that customers can scan to enter the sweepstakes, automatically giving them a chance at winning the coveted international trip. Shoppers who can’t find a Golden Ticket in a store near them can also visit Aberfeldy.com/GoldenTicket to enter for their chance to win. With over 2,000 winning tickets, the brand will afford consumers the chance to win custom ABERFELDY prizes including branded apparel, glassware, and cocktail accessories. The Sweepstakes also offers two virtual prizes, including access to a live Q&A with Malt Master Stephanie Macleod as well as the chance to take an online tour of the distillery, guided by Global Malts Ambassador Matthew Cordiner.
“We wanted to do something special this holiday season to treat ABERFELDY drinkers and give them something to look forward to,” shared Judd Zusel, Vice President of Incubation Brands at Bacardi. “Aberfeldy is known as the ‘Golden Dram’, so it felt natural to lean into our roots of gold for this special offering. We love the Golden Ticket idea because it is exciting and nostalgic for both whisky connoisseurs and amateurs alike. It’s something everyone can appreciate this holiday season.”
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About ABERFELDY Single Malt Scotch Whisky
ABERFELDY distillery was founded in 1898 by the dynamic Dewar brothers, John Alexander and Tommy. They built on a site just a stone’s throw from the birthplace of their father, the pioneering blender John Dewar.
Alongside the distillery, and known to contain deposits of alluvial gold, flows the Pitilie Burn; the perfect water source for the Golden Dram. While inside, time-honored techniques like long fermentation, which conjures rare honeyed notes, safeguard the whisky’s flavor profile, renowned for its rich, sweet, smooth taste.
The brand’s core portfolio is comprised of ABERFELDY 12-Year-Old, ABERFELDY 16-Year-Old and ABERFELDY 21-Year-Old.
ABERFELDY is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
PLEASE DRINK RESPONSIBLY.
©2020. ABERFELDY, ITS TRADE DRESS, DEWAR’S AND THE SQUIRREL LOGO ARE TRADEMARKS.
IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. SINGLE MALT SCOTCH WHISKY – 40% ALC. BY VOL.