For Immediate Release

Bartender Boxing Organization Announces “12 Rounds” Project

in Partnership with Golden Boy Promotions, Presented by Hennessy

Professional instructional videos to be shared with the hospitality community

to support health and wellness


Los Angeles, CA (Sept 21, 2020) —Bartender Boxing Organization, the non-profit that supports the health and wellness of bartenders through the sport of amateur boxing, is proud to announce the “12 Rounds” project. In partnership with Golden Boy Promotions and presented by Hennessy, ’12 Rounds’ features some of the biggest names in boxing, including Hall of Famers, world champions, and some of the best prospects represented by Golden Boy.

Launching during Tales of the Cocktail 2020 Digital Festival (September 21-24), the BBO will exclusively prelude 4 of the ‘12 Rounds’ curated videos, all designed to teach various aspects of boxing to all levels of bartender boxer at Tales on demand. Once logged in, select ‘Tales on Demand’, and then ‘Beyond the Bar’ to access content. The videos are introduced by Raj Nagra from BBO and Bernard Hopkins from Golden Boy, and feature former and current world champions alongside some of the best prospects and contenders, brought to you by Oscar De La Hoya’s, Golden Boy Promotions and Hennessy.

In addition, BBO’s followers through Instagram: @bartenderboxing and web: www.bartenderboxing/stickandmove will automatically go into a draw to win autographed gloves and t-shirts signed by the likes of De La Hoya, Hopkins amongst other former and current world champions and contenders.

“Golden Boy is thrilled to be partnering with Bartender Boxing and Hennessy to bring a series of boxing videos to the bartender community,” says Oscar De La Hoya. “We understand how hard this industry has been hit and are providing a platform to keep people engaged through fitness as well as foster a sense of community. Stay strong, everyone.” Bernard Hopkins.

“Boxing gyms have been affected in the same way the hospitality industry has,” says Raj Nagra, founder of Bartender Boxing. “We need to develop a fighter mentality to best meet the current situation head on. Both bartending and boxing are an individual form of a ‘sweet science’ , where the fundamental building blocks of each artform are personalized with flair, resulting in signature styles that fans return to experience again and again under the bright lights.”

Nagra, who has 30 years in the hospitality industry under his belt, formed the BBO out of a personal love for boxing, which he says prepared him both mentally and physically for the rigors of his career. “I know what boxing has done for me and knew it could do the same for so many others,” he says. “Through the BBO, we’ve helped hundreds of people in our industry.”

To learn more about the ‘12 Rounds’ program, visit BBO on Instagram at @bartenderboxing The videos, which include a multitude of training exercises that can be performed at home and range from “Mental Tenacity” to “Shadow Boxing” to “Combination Punching,” will be available at from October.

About The BBO:

The Bartender Boxing Organization (BBO) created a life-changing program that teaches bartenders the basics of boxing under the guidance of professional trainers, culminating in registration with U.S.A. Boxing and a sanctioned amateur fight in adherence with the organization’s mission.

Since debuting in 2016, BBO has expanded to over 27 cities in 2020. The aim of the program is not to create a new category of fighting mixologist but, rather, to offer the industry a serious wellness option.


Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.