RICKHOUSE Straight Bourbon is the Official Whiskey of the San Francisco 49ers Faithful to The Bay

 brand campaign and the perfect whiskey for home tailgates this season

San Francisco, Calif – (SEPTEMBER 10, 2020) – The Gold Bar Spirits Company announced today the latest addition to their ultra-premium Gold Bar® Whiskey portfolio, Gold Bar RICKHOUSE – CASK STRENGTH Bourbon, a 103 proof straight Bourbon whiskey cask finished with French Oak staves.

RICKHOUSE (images) is made with California’s legendary Hetch Hetchy water, a nod to the company’s Bay Area roots. Named after the warehouse used for storing barrels of aging whiskey, RICKHOUSE is comprised of 80 percent corn and 20 percent rye and is three times copper pot distilled, resulting in a smooth and enjoyable 103 proof Bourbon.

RICKHOUSE offers exceptional value for Bourbon fans, at 103 proof, it is one of the most competitively priced cask strength Bourbons on the market, making it a true must-have bottle for collectors.

RICKHOUSE will hit shelves at a time when Bourbon sales are booming. Nielsen data shows Bourbon was the third fastest-growing spirit in 2019, behind only tequila and rye whiskey. Thirty-three weeks into 2020, off-premise sales of Bourbon have seen a 29.7 percent rise, compared with the same period last year.

“When creating RICKHOUSE Bourbon, we worked to blend a whiskey that could hold its own on the bar next to the luxury Gold Bar portfolio,” Gold Bar Master Blender Montgomery Paulsen said. “The result is a unique 103 proof ruby-copper colored, complex Bourbon that over-delivers in rich, warming, and balanced flavors. A perfect sip, worthy of the Gold Bar coin.”

RICKHOUSE has partnered with the San Francisco 49ers as the official whiskey of the team’s newly launched Faithful to The Bay brand campaign. RICKHOUSE will be further promoted on local radio station 95.7 THE GAME throughout fall 2020 with the station’s  ‘Elevate your At-Home Tailgate’ radio and digital campaign where fans can see how their local radio personalities prepare their own home tailgate during a time where traditional tailgates remain closed.

Gold Bar RICKHOUSE Straight Bourbon retails for $34.95 in major retailers and is available nationally at www.GoldBarWhiskey.com.

About Gold Bar Whiskey

The Gold Bar Spirits Company produces award-winning Gold Bar® Whiskey in San Francisco for distribution at home and in 25 countries internationally. Housed in an iconic gold bar-shaped bottle, the Napa Valley wine cask finished whiskey is outstandingly smooth and rich. Gold Bar® is made for moments worth celebrating. For more info, please visit www.GoldBarWhiskey.com and follow Gold Bar Whiskey on Facebook and Instagram @goldbarwhiskey

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