New York, NY, December 10, 2020 – As the holidays approach and demand for ready-to-drink beverages continues to grow nationwide, Casa Komos Beverage Group is bringing Superbird, a Paloma cocktail made only with natural ingredients and Tequila Blanco 100%, to Massachusetts. The New York-based venture has plans to continue to infiltrate an additional five states in early 2021. CKBG released Superbird to much acclaim in July 2020, introducing the handcrafted cocktail to customers across New Jersey, Connecticut and New York (upstate and Long Island). CKBG is seeing a steady growth in the marketplace with plans to keep that momentum going with robust expansion in the first quarter of the new year.
“We are proud to be a distributor partner with Casa Komos Beverage Group and introduce Superbird to our robust network in Massachusetts,” said Bill Burke, President at Burke Distributing Corporation. “As the fastest growing beverage alcohol category in the US market, the ready-to-drink category is primed for continued success, especially as high-quality beverages such as Superbird enter the market and elevate customers’ needs and expectations for canned cocktails.” “We were blown away by the high quality of the tequila and the freshness of the grapefruit juice,” added Spiro Kesaris, owner of Bauer Wine & Spirits in Boston.
Superbird is a ready-to-drink handcrafted cocktail made with 4 primary natural ingredients – 100% Blue Agave Tequila, freshly squeezed grapefruit juice, agave nectar, and sparkling water. Unlike the artificially-flavored beverages of the hard seltzer category, Superbird has no sugars or artificial ingredients added from the tequila distilling process to the canning, which is all done in the local Tequila appellation. Envisioned by industry innovator Richard Betts, Superbird was created after years of research to find the right spirit, locality, materials and equipment to create the best damn cocktail in a can. The ready-to-drink cocktail is geared towards customers who want the convenience of a canned beverage but care greatly about the quality of the experience.
“We are thrilled to bring Superbird to a new market, after a strong debut in the Tri-State area this summer,” said Joe Marchese, Partner at Casa Komos Beverage Group. “Even during these unprecedented times, ready-to-drink beverages have continued to gain popularity because of their convenience, variety and portability. Superbird goes beyond what currently exists in the market and redefines the canned cocktail category with a high-quality handcrafted Paloma cocktail in a can. We think it’s the best damn cocktail in a can, and are excited for more customers to try it and love it.”
About Casa Komos Beverage Group
Casa Komos Beverage Group was founded in the Spring of 2019 by Richard Betts and Joe Marchese to create and invest in one-of-a-kind spirits and products. The venture’s portfolio currently includes Komos, a luxury premium Tequila; and Superbird, a 100% Blue Agave Tequila based ready-to-drink cocktail. CKBG prides itself on crafting carefully considered, unique products that embody a true sense of origin and are respectful of tradition but never bound by the past. Headquartered in New York City with operations in Amsterdam and Mexico, CKBG’s one-of-a-kind spirits are slated to infiltrate new markets, both domestically and internationally, in late 2020 and early 2021.