For Immediate Release
Jen Neugeboren / email@example.com / 917-572-5761
Debbie Rizzo, DRink PR / firstname.lastname@example.org / 617-233-8024
Fresh Victor, The Complete Mixer Solution for Fresh Craft Cocktails and Mocktails,
Now Available at Schnucks in Missouri
Award-Winning Mixers for Craft Cocktails Made Easy
San Francisco, CA (December 2020) — Fresh Victor, a line of cold-pressed juice-based mixers for making craft cocktails and mocktails, announces availability at Schnucks stores throughout Missouri. The seven flavors come in 16 ounce bottles and include Mexican Lime & Agave, Cactus Pear & Pomegranate, Pineapple & Ginger Root, Three Citrus & Mint Leaf, Lemon Sour, Jalapeño & Lime, and Cucumber & Lime (special price $7.99/16oz bottle).
“We are very excited to get our fresh mixers directly into the hands of so many enthusiastic fans and home bartenders,” says bar industry veteran and Chief Mixology Officer H. Joseph Ehrmann. “Now high-quality and easy-to-make craft cocktails can be enjoyed at home like never before, and at a time when everyone could use it most.”
Fresh Victor founder and CEO Ken MacKenzie said, “Our mission from the very beginning was to create something that was of the highest quality, can be utilized by anyone who desires a premium and delicious cocktail or mocktail, but is really easy and convenient to make. We want to change the way people drink cocktails at restaurants and bars, as well as at home. We want to make craft cocktails simple and straightforward for everyone.”
Each 16-ounce bottle makes five cocktails at an easy-to-mix ratio of 2 parts Fresh Victor to 1-part spirit or non-alcoholic ingredient. This works out to less than $1.90 per drink, minus the spirit. Additional ingredients can be added to make more complex or creative recipes. The range of flavors in the line provides a multitude of recipe possibilities, from classic sours and punches to original recipes and modern classics. Recipes are available both on the website and on Fresh Victor’s Instagram.
Perfect for holiday cocktails and mocktails, the unique Cactus Pear & Pomegranate with fresh prickly pear purée, pomegranate juice, lime juice, organic agave nectar, organic cane sugar and filtered water mixes particularly well in a twist on the classic Paloma or as a substitute for cranberry juice. It was recently awarded a Double Gold medal at the 2020 San Francisco World Spirits Competition.
2 oz Fresh Victor Cactus Pear & Pomegranate
1.5 oz blanco or reposado tequila (100% agave)
2 oz grapefruit soda or grapefruit seltzer
Squeeze of 1/8th of a lime (wedge)
Directions: Build in a glass full of ice, squeeze and drop the lime wedge, and stir lightly
An incredibly versatile mixer that can be added to literally any base spirit, Lemon Sour is made with three simple ingredients: fresh lemon juice, filtered water, and organic cane sugar. A quick hot toddy will cure what ails you this winter.
Juicy Hot Toddy
1 oz Fresh Victor Lemon Sour
1.5-2 oz any whiskey (or any aged spirit)
Directions: In a mug add all ingredients and stir.
About Fresh Victor:
Founded by spirits industry entrepreneur Ken MacKenzie with award-winning mixologist and bar industry veteran H. Joseph Ehrmann (Elixir, San Francisco), Fresh Victor is a line of fresh, clean-label, cold-pressed juice-based mixers for making high quality, easy and versatile craft cocktails and mocktails. Made in Northern California, Fresh Victor utilizes many fair trade-sourced ingredients. The products have won multiple Double Gold medals at the San Francisco World Spirits Competition and the #3 Best Mixer in America Award from USA Today. Sold in 16- and 64-ounce sizes, Fresh Victor is currently available direct to consumer in 48 states via the website. National wholesale distribution is currently available for most products via Sysco, Performance Food Group, and US Foods. Visit https://freshvictor.com/ to learn more, and follow on Instagram and on Facebook or email email@example.com.