Founded on a rich heritage of collaboration and giving back, IZO Founder Gaston Martinez temporarily suspends production to prioritize community health
SAN DIEGO, Calif. (April 23rd, 2020): IZO Agave Spirits aids in community preparedness efforts by temporarily suspending production to focus on making alcohol-based, natural hand sanitizer. Amid rising uncertainty regarding the spread of Coronavirus, IZO Agave Spirits Founder Gaston Martinez remains true to a proud heritage of collaboration and support. Following the early spring release of a sustainably handcrafted premium agave spirits collection, Martinez puts work on pause to fill a growing need in his local community of Durango, Mexico.
“Our IZO brand is founded on collaboration and giving back,” explains Martinez. “We have worked with local ranchers from the beginning, laying a solid foundation for sustainably sourcing the clean ingredients that go into our wildcrafted spirits. Now, we are putting these same pure elements into formulating 100% natural alcohol sanitizer to help keep people safe.”
Recognizing that the majority of resources available in Mexico will likely be deployed to Mexico City, the company is attempting to assist in the community needs of Durango. This week, IZO plans to provide thousands of bottles of hand sanitizer to residents of the distillery’s Durango, Mexico community. Featuring an effective germ-fighting mix of pure agave alcohol and natural glycerin, bottles will be donated to a local non-profit for distribution.
Learn more about IZO Agave Spirits’ firm commitment to community and discover the full collection of premium agave spirits – including Mezcal Reposado, Mezcal Añejo, Mezcal Ensamble, Sotol, and Tequila Extra Cristalino Añejo – at IZOMezcal.com and select Costco stores. For an interview with Founder Gaston Martinez, contact Jessi Kopach at Jessidanielle.firstname.lastname@example.org.
About IZO Agave Spirits:
Founded by Gaston Martinez – a native of Durango, Mexico – IZO is a collection of premium, handcrafted agave spirits produced sustainably right in the heart of his rural hometown according to centuries of tradition. Made sustainably from slow-roasted, wild agave hearts harvested on local ranches, every sip of award-winning IZO Mezcal speaks to generations of Mezcaleros bringing people together around shared values of community, celebration, and savoring the reward of a job well done. Every aspect of IZO pays respect to its point of origin, from the use of fallen oak and lava rock used in the baking stage, which are both found in the region, to the locally-sourced Onyx featured atop the bottle, to the elegant, minimalist bottle design that allows the flavorful spirit within to shine. The pure, sophisticated taste of IZO Mezcal tells the story of centuries’ old Mexican tradition and of one man’s vision to share it with the world. Learn more about the IZO collection of handcrafted agave spirits at IzoMezcal.com. Follow us at @IzoMezcal.
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