High-Quality, Vintage & AVA Specific Pinot Noir and Chardonnay Now Available in a Can by Just Enough Wines


San Francisco, CA, September 29, 2020 – With the launch of Just Enough Wines on September 30, 2020, consumers will no longer have to choose between quality and convenience. Reinventing canned wine, founder, Jessica Hershfield, wanted to end the trend of unenjoyable portable libations. Leaving a successful career in big tech, she set out to make a canned wine that surpassed the poor-quality expectation. Just Enough Wines are not just easily packable wines, but also consciously crafted, sourced from premium vineyards, and accessible for all to appreciate. Offering an Edna Valley, Central Coast, CA Pinot Noir and an Eola-Amity Hills, Willamette Valley, OR Chardonnay, Just Enough Wines is one of the few to raise the bar and create vintage and AVA specific canned wines. Escape the expected, break your routine, and take good wine anywhere with Just Enough Wines.

A Stanford alum, San Diego native, and ex-Google, ex-Uber, and ex-Lime innovator, Hershfield left her fruitful yet unfulfilling tech career in November of 2019 to start something she was passionate about. “I was tired of chasing this predetermined path and decided there was more to life than following the world’s expectations,” said Hershfield of her decision to break into the wine world. Regarding Just Enough Wine’s mission, “we believe everyone deserves the ability to enjoy a quality wine whenever, wherever, and with whomever they choose. We created a wine portioned into a practical, personal serving size; where no bottle openers are needed, wine glasses are optional, pouring is unnecessary, and you are free to enjoy wine as it should be, without pretense.”

The idea for Just Enough Wines was sparked by a common problem wine imbibers often encounter; either drinking too much wine, or not finishing the bottle and wasting it a few days later. Producing a single format solution that’s also of exceptional quality, Hershfield and her team sought to take the pretension out of wine and appeal to a modern consumer. The 250ml cans equate to ~1.5 glasses of wine, providing a practical serving size for all wine needs. Thoughtful sized cans means fewer unfinished bottles going to waste. Gluten free, vegan-friendly, non-GMO, and with no added sugar or concentrates, Just Enough Wines are the most sustainable choice for wine drinkers. In comparison to the traditional glass wine bottle, cans are infinitely recyclable and reduce the overall carbon footprint of shipping and producing wine. Just Enough Wines is also donating 1% of revenues to environmentally friendly non-profits through their partnership with 1% For the Planet. A love for wine, a respect for the earth, and a delicious no fuss option for any occasion comes together with Just Enough Wines.

Just Enough Wines co-founder and COO, Kaitlyn Lo, is originally from Marin, CA and also graduated from Stanford University. She spent four and a half years working in private wealth management at several Bay Area firms including ICONIQ Capital and EPIQ Capital before pursuing her MBA at The University of Michigan Ross School of Business. Meeting Jess during undergrad, while both members of Pi Beta Phi, the duo works together with a team of distinguished winemakers and vineyard operators to craft wines that express the distinguished appellations from which they come from. One of these wine world talents is Just Enough Wines’ Head of Wine Operations, Napa Valley native, Ross Bentley. With over 11 years of wine-making experience, Ross has assisted with the production of other distinguished brands including Hundred Acre, Cherry Pie, Layer Cake and If You See Kay. Holding a variety of roles in the industry, such as compliance, marketing, project management, warehouse procedures, bottling and more, Bentley brings a high level of expertise to Just Enough Wines passionate team.

Premium, convenient, and environmentally friendly, Just Enough Wines offers the quality of wine you deserve to enjoy whenever and wherever you choose. It’s canned wine you actually want to drink! Just Enough Wines newly released Pinot Noir and Chardonnay are available on September 30, 2020 on their website (https://justenoughwines.com/). For brand updates and other news, follow Just Enough Wines on Instagram (@justenoughwines), Facebook(@justenoughwines) and Twitter (@justenoughwines).


About Just Enough Wines

Just Enough Wines is a San Francisco based startup focused on high quality, great tasting wine in the convenience of a can. Founded by Jessica Hershfield and Kaitlyn Lo, both Stanford alums, Hershfield left her prestigious tech jobs at Google, Uber, and Lime to follow her passion and Lo transitioned away from the corporate world to pursue a business that inspires her. Just Enough Wines believes you don’t need to choose between quality and convenience, and is reinventing canned wine for the modern consumer.

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