New Flavored Whiskey Brand Launches with Three Flavors: Banana, Pineapple and Chocolate
October 1, 2020 (Fort Collins, CO) – The team at Whiskeysmith imagined that once upon a time two brothers came together to create a premium flavored whiskey brand that captured both of their desires in a glass. One was a master distiller with a knack for tasting the best whiskeys out there. The other had a sweet tooth and was a flavor aficionado. Together, these brothers realized that the sum was greater than its equal parts. The brothers may be mere legend, but Whiskeysmith is founded on their inspiration. Whiskeysmith, a premium flavored whiskey brand, is making waves in the flavored whiskey category with three new, refreshingly fun flavors: Chocolate, Banana, and Pineapple. www.whiskeysmithco.com
Whiskeysmith’s Beverage Director, Melinda Maddox, explained why the brand launched with these three specific flavors. “We tapped into these flavors to bring out the drinkers who are adventurous and ready to experiment. These flavored whiskeys play well in any modern and classic cocktail recipe and show their versatility by elevating the flavor. If you’re a mixologist who loves to play in the tiki space, the pineapple and banana expressions are perfect to substitute in for rum in a classic tiki drink such as a Pina Colada or Daiquiri. Then there’s chocolate, which can be used in anything from a chocolate negroni (bringing out the bitter and sweet profiles) or a dessert-themed cocktail, such as a banana foster that works well with the banana and chocolate flavors.”
In the spirit of the mythical brothers, these flavored whiskeys were carefully selected to capture both the backbone of American whiskey, and the complex flavoring of chocolate, banana, and pineapple through the true essence of their extracts. The feat was not easy, but the brand isn’t one to back down from a challenge. Starting backwards, Whiskeysmith worked with the best flavorists and tastemakers it knew. The result is in the liquid: a flavored whiskey that is true to taste for each flavor.
Aside from being one of the first to market nationally with two iconic flavors in banana and pineapple whiskey, the brand knew that it was time for a liquid that plays to the at-home DIY bartenders and professional mixologists alike. “We wanted to bring the two worlds of mixology and at-home consumers together. It branches off into two things: a modifier for the modern mixologist and a product that is similar to a cocktail in a bottle for the home bartender and consumer,” states Maddox. “We encourage creativity with the liquid, whether you choose to forego the squeezing, cutting and stirring from a cocktail and enjoy it straight or add fresh fruit and your own flare, it’s up to you! That’s the beauty of this liquid.”
To kick-off the launch of the brand, Whiskeysmith is calling all best friends, couples, partners and duos to participate in their social sweepstakes, “Joined at the Sip,” to enter for a chance to win $500. From October 1, 2020, to December 31, 2020, Whiskeysmith is asking for participants to post a photo of themselves with the person who was their sidekick during this crazy year (2020), with the hashtag #joinedatthesipsweepstakes. At the end of the year, five lucky winners will be awarded $500. For more information, visit: www.whiskeysmithco.com/rules
Whiskeysmith is supported and distributed by Southern Glazer’s Wine & Spirits. Look for a bottle near you now. For more ways to enjoy the liquid in a cocktail, visit Whiskeysmith’s website for recommendations on tropical, frozen, and classic drinks. www.whiskeysmithco.com/how-to-enjoy
About Whiskeysmith Co.
Inspired by fictional twin siblings with very different tastes. One with a taste for stiff whiskey neat, the other with an appetite for sweets. Together they set out to create something they both could enjoy – and prove to the world it’s possible to have an extraordinary flavored whiskey. Whiskeysmith Co. Flavored Whiskeys are a delightful combination of real, American whiskey and the essence of fruit and candy-store extracts. The true experience of flavor in every sip. Whiskeysmith’s portfolio currently includes Pineapple, Banana and Chocolate.
Media Contact: Alisa Langer, PR Manager: alisa.langer@oldelk.com
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