Lion Brewery, Inc. Selects Polaris Brand Promotions For Pennsylvania Promotional Sampling Program

Wilkes-Barre, Pennsylvania brewery’s Lionshead brand to be promoted through regional consumer samplings

Polaris Brand Promotions, a nationwide promotional and experiential marketing agency, announced today that it has been selected by Lion Brewery to promote their Lionshead and Stegmaier brands in retail and on -premise locations throughout Pennsylvania starting in January 2019.

Having recently undergone over $7 million in upgrades to its bottle making process to ensure job security for its team of nearly 200 employees, Lion Brewery is now strongly positioned to grow its beer brand market share.

“We’re proud and excited to be introducing the Lionshead and Stegmaier brands to new consumers,” says Al Schuster, President of Polaris Brand Promotions. “Our goal is to not only introduce new consumers to their brands, but to help position Lionshead and Stegmaier as the top beer brands in Pennsylvania.”


About Polaris Brand Promotions
Polaris Brand Promotions creates unforgettable brand experiences for consumers utilizing our nationwide team of enthusiastic and experienced brand ambassadors. The agency provides brand ambassadors, promotional models and event staffing for beer, wine and spirits tastings along with virtual reality activations, trade show exhibitors, street teams and much more! To learn more about Polaris Brand Promotions and how their experienced team will create value for your brand, please visit

About Lion Brewery, Inc.
The Lion Brewery was built in 1905 as the Luzerne County Brewing Company. Four years later it became known as The Lion Brewery. The Brewery is located in the Northeast region of Pennsylvania and is the second largest brewery in the state. Lionshead is the flagship brand of the Brewery, selling over 350,000 cases annually. The Stegmaier brand was acquired from the Stegmaier Brewery in 1974, which was also located in Wilkes-Barre, PA.

Media Contact
Polaris Brand Promotions, LLC
PO Box 311, Media, PA 19063
Phone: (484) 885-0090

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