Llanllyr SOURCE, the premium Spring Water and Natural Mixer company, has made three board level appointments: NA COO, European COO, and Global CMO. Led by interim CEO John Wallington, the board positions will form the foundation of a team that will deliver the company’s new vision and five-year business plan with a target of $22m turnover by 2024.

Llanllyr SOURCE CEO John Wallington commented: “In an age of increasing responsibility when we are approaching a tipping point in accelerated growth for SOURCE, it is important to us that our team shares three core values: our passion for the responsible management of natural resources, our changemaker mindset and our commitment to quality. We are pleased to welcome Mike, Jo and Louis to the SOURCE team and excited to shape the future of our brand together.”

The three board appointments mark a step-change for the business as it prepares to raise £10m in growth capital before its 2020 re-launch, when the company will become a category leader for the responsible production and distribution of spring water products around the world.

SOURCE Spring Water and Natural Mixers have been produced from a water source in Wales for 20 years. The company was originally set-up by environmental enthusiast, Patrick Gee, in 1999. Since its launch, SOURCE has built its reputation amongst the world’s leading restaurateurs and sommeliers for its purity, taste and its responsible approach to managing water, an increasingly precious natural resource. The independent business is committed to on-going investment into innovation that will minimise its impact on the environment.

JOHN WALLINGTON | SOURCE Interim CEO | 5 years experience at Unilever & 14 years experience at the UPC Energy Group

John Wallington brings over 14 years experience in clean energy development, and clean tech and sustainability investing at UPC Renewables, one of the largest independent renewable energy companies in the world. John maintains his positions as Partner of UPC Renewables Asia Pacific and Co-founder and Managing Partner of UPC Capital Ventures, which invests in sustainability and environmentally focussed businesses, particularly in the energy technology and water sectors.

MIKE ROSENBLATT | SOURCE COO North America| 25 years experience at PepsiCo USA

Mike Rosenblatt has been appointed Chief Operating Officer NA to lead SOURCE’s North American sales and operations strategy. Mike brings 25 years experience at PepsiCo to the brand including several field General Manager roles and HQ assignments in Strategy, Operations and Service. Mike has also led strategic relationships for some of PepsiCo’s largest customers and developed field capability.

Mike brings strategic experience across sales and operations that will drive global expansion of the business.

JO LLOYD-DAVIES | SOURCE COO Europe | 15 years industry experience, including Cott Beverages

Jo Lloyd-Davies has been appointed Chief Operating Officer Europe to lead the European sales and operations strategy. Having initially worked as in-house counsel for TNT, JCB, Bombardier and Rolls-Royce, Jo brings a wealth of commercial and corporate knowledge.

Jo also has eight years beverage experience, with a particular focus on water. Jo was an Executive Director at Cott Beverages for five years, with direct experience of corporate transactions of values ranging from £200k to $1.25bn. More recently, Jo has brokered and managed acquisitions and disposals in the water sector. Notably, she acted for Princes Gate in the sale of the majority of its issued share capital to Nestle, and for Lidl in its recent bid to secure the option to construct a new UK plant producing spring and mineral water.

LOUIS de ROHAN | SOURCE Global CMO | 21 years drinks experience including Beam Suntory, Bacardi Global Brands, Fever-Tree

Louis de Rohan has been appointed Global CMO. Founder of London-based specialist brand communications agency LDR CREATIVE, Louis has over 20 years experience building independent and global drinks brands working closely with Fever-Tree founders, Charles Rolls and Tim Warrillow, on the brand’s launch and expansion into the off-trade, Beam Suntory and Bacardi Global Brands.

Entrepreneur of the Year 2014 and former environmental correspondent, Louis shares the brand and founder’s commitment to the responsible management of an increasingly scarce natural resource. He will lead the brand’s evolution in a rapidly changing world where transparency and purpose are at a premium.


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