New York, NY (October 2020) – Lucas Bols USA announces a strategic partnership with Italy-based Pallini Limoncello in the United States. Under the five-year agreement, Lucas Bols has obtained the national distribution rights for Pallini and will work together with their executive team to further build and distribute the brand in the United States with a comprehensive sales and marketing strategy.
Pallini is a family-owned distilled spirits company founded in Abruzzo, Italy in 1875. Their signature Pallini Limoncello is a natural liqueur made from prized Sfusato lemons, exclusive to the Amalfi coast, and is the fastest growing limoncello brand in the world. The rich history and success of Pallini Limoncello has helped to expand their portfolio to include Limoncello Cream, Peachello, and Raspicello.
The Pallini liqueurs perfectly complement the Lucas Bols portfolio, which consists of more than 20 global brands across a range of spirits, including liqueurs, genevers, and gin in the U.S. market. The brand synergy is especially apparent alongside Galliano, Lucas Bols’ Italian liqueurs brand.
Brett Dunne, Managing Director Lucas Bols USA: “We are thrilled to welcome Pallini to the Lucas Bols USA family. The brand has an incredibly strong retail presence that will be an asset to the rest of our portfolio and we look forward to executing our proven on-premise market penetration to further Pallini’s success in the US.”
Micaela Pallini, Presidente Pallini SpA: “In each market we look for the best partners and we are delighted that we can team-up with Lucas Bols in the US market. I firmly believe that Lucas Bols USA is well-positioned to successfully grow our brand further due to their deep understanding of the US market and excellent network, especially in the on-trade.”
Lucas Bols is the world’s oldest distilled spirits brand and one of the oldest Dutch companies still in business. Building on its 445-year-old heritage dating back to 1575, the company has mastered the art of distilling, mixing, and blending liqueurs, genever, gin, and vodka. Lucas Bols owns a portfolio of more than 20 premium and super premium brands of different spirits used in cocktail bars worldwide. Its products are sold in more than 110 countries around the world. Lucas Bols has been listed on Euronext Amsterdam (BOLS) since 4 February 2015.
Lucas Bols holds the number one position in liqueur ranges worldwide (outside the USA) and is the world’s largest player in the genever segment. Many of Lucas Bols’ other products have market or category-leading positions. Furthermore, Lucas Bols is a leading player in the bartending community. Through the House of Bols Cocktail & Genever Experience and Europe’s largest bartending school, the Bols Bartending Academy, the company provides inspiration and education to both bartenders and consumers.
Pallini is a family-owned Italian firm, as well as, one of the oldest Italian liquor and fruit syrup manufacturers. Based in Rome, it is the only remaining spirit producer of the Eternal City. International marketer of superior brands, Pallini crafts iconic Pallini Limoncello: the world’s leading premium Limoncello brand.