The Edinburgh Booze Delivery launches today (April 29th) for pre-orders. Offering Edinburgh locals the chance to shop cocktail menus online via a virtual shopping mall filled with their favourite Edinburgh bars, they can enjoy expertly crafted drinks at home.
A hybrid between an online off-licence and ‘one-stop, multi-bar shopping mall’, wine, beer, spirits, mixers and snacks, as well as cocktail favourites and bespoke cocktail packages will be available for pick up from select locations set up for self distancing or via contactless delivery.
The new venture, by Imbibe’s Innovator of the Year 2020, Iain McPherson, aims to support the Edinburgh hospitality industry, initially by employing those who are not supported by the furlough scheme. An allocation of any profits made from “Edinburgh Booze Delivery” will be shared equally among the team.
“We need to think beyond lockdown. The government won’t be able to support us forever and I want to start something that can act as a proven model, something that works that other cities can replicate too. We’re calling it the “pandamonium” business model. Something that will reignite the local hospitality economy for success going forward.”
Iain aims to start reemploying team members of his bars and others once the business is off the ground. For now he is working primarily with his business partner Sam Chapman and volunteers. His hope is that, as other bars and businesses come on board, they will in turn be able reemploy additional hospitality professionals.
Kicking off with masterfully mixed cocktails and cocktail packages as well as house party favourites from Panda & Sons, Hoot The Redeemer and Nauticus, Edinburgh Booze Delivery will follow up with offerings from other Edinburgh haunts. Supporting local breweries and distilleries as well as bars, Iain wants to offer an alternate one stop shop, route to market aligned to the current needs of the public. Initially stocking Pilot, Stewarts, Barney’s and Bellfield, as well as Electric Spirit and Port of Leith Distillery, customers can enjoy everything from craft beer, spirits and wine to expertly crafted cocktails from the comfort of their own home.
Complete with online cocktail tutorials; Edinburgh’s new place to be is here, and it’s virtual.
Notes to Editor:
IG / FB @edinburghboozedelivery
Collection can be made from Panda & Sons and Nauticus from 2pm-6pm, Friday-Saturday.
Contactless delivery will be made between 2-10pm, Friday and Saturday.
For bars, breweries and others in the hospitality sector that are interested in being stocked on Edinburgh Booze Delivery please email Iain McPherson at email@example.com.