More than 3,000 baby turtles in danger of extinction will be freed thanks to the contribution made by Ron Dos Maderas Luxus to this initiative.

Luxus. This is the name of the top of the Dos Maderas range of rums produced by Williams & Humbert. A rum aged for 10 years in the Caribbean and five in the Jerez winery. Luxus is also the name of the first turtle adopted by the brand in 2014 in collaboration with ICAPO (Eastern Pacific Hawksbill Initiative) with a donation being made for the adoption of Hawksbill turtles in danger of extinction.
Ron Dos Maderas Luxus now renews this collaboration destined to save turtles in danger of extinction. To do so, Dos Maderas rum has decided to support the Billion Baby Turtle campaign, a program by SEE Turtles which has the support of SOS Nicaragua.
Every dollar counts. The donation of just one dollar can contribute to the protection of a baby turtle belonging to a species in danger of extinction. These marine turtles play a fundamental role in the maintenance of the marine ecosystem of the Pacific coastal region, including coral reefs and seagrass meadows. The survival of the different species of turtle in these waters is in danger due to the poaching of their eggs, which are sold illegally on the black market, or the illegal use of their shells to make diverse objects. By participating in this campaign important nesting beaches are protected, ensuring that baby turtles are able to cross the sand and reach the sea thanks to beach patrols organized by groups of local residents.
This collaboration with the campaign Billion Baby Turtles (Help us save a billion turtles!) originates from the desire of Bodegas Williams & Humbert to create closer ties between the region from which its range of rums originates and in which these species, which play such an important role in conserving the environment, are in danger of extinction.
To help achieve this figure of a billion turtles all you need to do is make a donation on the web site, where for just one dollar you can help to save these turtles.
Luxus is the top of the Ron Dos Maderas range. A rum originating in the Caribbean and then transported to Bodegas Williams & Humbert to continue ageing in casks that have previously aged 20-year-old “Dos Cortados” palo cortado sherry and “Don Guido” Pedro Ximenez sherry. The range is made up of Dos Maderas 5+3 (5 years in the Caribbean and 5 years in Jerez); Dos Maderas Selección (blend of rums from selected casks of Dos Maderas 5+5 and the Caribbean rums used for Luxus) and the top of the range: Dos Maderas Luxus: 10 years in the Caribbean and 5 years in Bodegas Williams & Humbert, where it ages in casks that have previously contained “Don Guido”, a 20-year-old Pedro Ximénez sherry.
The Billion Baby Turtles campaign has to date saved over a million turtles in danger of extinction. Thanks to the activities set in motion by SEE Turtles, over 500 volunteers have participated in over 4,000 conservation patrols and over 10,000 students have received training in the subject. Together with the Billion Baby Turtle program, this organization has also initiated the Too Rare to Wear campaign to make tourists aware of the situation and put an end to the trade of objects made from tortoiseshell extracted illegally from the shells of hawksbill turtles.

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