WORCESTER, MA, (September 4, 2019)—Sail to Trail WineWorks, the premier urban winery headquartered in New England, has announced today the launch of its new online platform, backed by a mission to redefine the stereotypical wine drinker and create a more inclusive industry experience for consumers nationwide.
Sail to Trail’s Founder, Chris Simpson of Worcester, MA, is an engineer-turned-entrepreneur who recognized the need to transform the longstanding market narrative, which to date has largely catered to a demographic that gravitates to sommelier education and elegant tasting events. Simpson aims to simplify both the industry conversation and selection process and in turn, create a dedicated community of diverse customers who feel invited to the table, thanks to Sail to Trail’s refreshing approach and industrial roots.
Simpson is collaborating with a recognized team of wine experts to develop his growing collection of Sail to Trail varietals comprised of hand-selected, limited batch, red and white blends that are curated, bottled and available for purchase and by subscription online. Each bottle is marked with its own unique cuvee number, reflecting the exclusive small batch that is produced one time only under the Sail to Trail brand.
“My mission in launching Sail to Trail online is to create a more approachable, simplified alternative to the market’s status quo with a focus on the casual wine drinker,” stated Chris Simpson, Founder and CEO of Sail to Trail WineWorks. “By pairing our urban New England roots with select, top notch blends produced by our partners across the globe, our goal is to promote inclusion by eliminating industry intimidation—doing the hard work for our consumers by curating and bottling a limited collection of what we believe are the very best varietals out there.”
The Sail to Trail collection includes designated varietals with favorited grapes aggregated from across the world, currently in partnership with vineyards in Walla Walla and Yakima Valley, Washington, Sonoma, and Central Coast, California with a growing global footprint on the horizon.
Loyal customers are invited to join the Ladder 7 Club—named in honor of Simpson’s grandfather, a hometown firefighter and World War II veteran—which offers subscribers access to discounted rates, prime shipping fees, birthday rewards, and other exclusive benefits, now available to residents in 40 states. Sail to Trail is currently working through local regulations, with plans to build out a Tasting Room space in Massachusetts to bring the wines home.
Sail to Trail WineWorks is a premier urban winery headquartered in Worcester, Massachusetts, on a mission to redefine the stereotypical wine drinker. Sail to Trail is simplifying the industry conversation and selection process for consumers by curating and bottling the very best varietals from across the globe. Sail to Trail varietals are comprised of hand-selected, limited batch, red and white blends that are curated, bottled and available for purchase and subscription online in 40 states. Each bottle is marked with its own unique cuvee number, reflecting the exclusive small batch that is produced one time only under the Sail to Trail brand. Club members benefit from access to exclusive wine deliveries every 3 months, and other measurable rewards.
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