Woodford Reserve launches “Spectacle for the Senses” for Kentucky Derby

Louisville, KY (August 17, 2020) Woodford Reserve is more than a spirit. It’s a spectacle. This sentiment is the driving force behind Woodford Reserve’s new campaign “Spectacle for the Senses.” Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. 

 Developed as the first platform launch between creative agency Energy BBDO and Woodford Reserve, this work elevates Woodford beyond bourbon and positions itself as a multi-sensory drinking experience.  

This new campaign separates Woodford Reserve from other whiskeys with its fresh, bright design aesthetic, in contrast to traditional bourbon advertising,” said Matias Bentel, Chief Brands Officer for Brown-Forman, the parent company of Woodford Reserve. “It elevates Woodford Reserve beyond the bourbon category and will introduce our brand to new consumers globally.”

Watch the 30-second spot here.

Premiering during the globally-viewed Kentucky Derby on September 5, the campaign — encompassing TV, social, digital, print and out-of-home — is as show-stopping as the Derby itself, focusing on the flavors found in every sip of Woodford Reserve.

“Woodford Reserve is more than a bourbon. It’s a sensorial experience. Not only how it tastes, but how it smells, makes you feel or just looks in a glass. Our new campaign works to bring those experiences to life in a way that’s as spectacular as the bourbon,” said Jonathan Fussell, Creative Director at Energy BBDO.

You can download the creative media assets and credits document here: https://filetransferapi.bbdo.com/download/271819d4-b7cb-43f3-a901-311c6eeca0f3 

About Woodford Reserve 

Woodford Reserve is a product of the Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel’s, Southern Comfort, Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit www.woodfordreserve.com or visit Facebook at www.facebook.com/woodfordreserve

About Energy BBDO

Energy BBDO is a leading-edge creative organization energizing people and brands. Based in Chicago, it’s a subsidiary of the BBDO Worldwide Network.  Every day, BBDO people in 81 countries work job by job and client by client to create and deliver the world’s most compelling commercial content. BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com).


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