An homage to the delayed Kentucky Derby
April 29, 2020 – Louisville, KY – Woodford Reserve today released a powerful music video titled “My Old Kentucky Home” that pays homage to the Greatest Two Minutes in Sports.
Set at a vacant Churchill Downs, where Derby 146 was scheduled to run this Saturday, it features Kentucky Cellist Ben Sollee playing solo in the Derby Winner’s Circle. The video is here.
“Now more than ever, we need to be connected to each other,” Woodford Reserve Master Distiller Chris Morris said. “This beautiful rendition of My Old Kentucky Home keeps the tradition and pageantry of the Kentucky Derby alive during these hard times.”
The imagery of the iconic Twin Spires — along with vacant stands, track and starting gate — are magnified to create an emotional video that delivers an uplifting, optimistic musical note while looking ahead to brighter days and to the September 5th running of Derby.
In addition to the music video, Woodford Reserve, the Presenting Sponsor of the Kentucky Derby, has joined Churchill Downs to offer Kentucky Derby at Home celebrations on Saturday, May 2nd (on Facebook, Twitter, Instagram: @KentuckyDerby and @Woodford Reserve). NBC will re-air the legendary 2015 Kentucky Derby that began American Pharaoh’s historic Triple Crown run from 3 to 6pm EST.
Woodford Reserve’s at-home celebration programming can be found on the brand’s website.
The Kentucky Derby has been postponed for just the second time in its 146-year history — the first being in 1945 when World War II pushed the race from May to early June.
The one-minute ad was conceptualized by creative agency BBDO Energy.
About Woodford Reserve:
Woodford Reserve® is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Finlandia, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit us www.woodfordreserve.com or check us out on Facebook at www.facebook.com/woodfordreserve.
About Energy BBDO:
Energy BBDO is a leading-edge creative organization energizing people and brands nationally and globally. Based in Chicago, and part of BBDO Worldwide, Energy is an award-winning integrated agency with a mission to “Energize People. Energize Brands.” The agency collaborates with some of the world’s most iconic brands to create evocative stories and innovative brand experiences.
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For 13 years in a row, BBDO has been ranked the most creative agency network in the world and for seven years, BBDO has been named Network of the Year at the Cannes Lions International Festival of Creativity – more than any other agency network. This past year, the independent World Advertising Research Center (WARC) named BBDO the “Best of the Best” in its first-ever index of excellence, aggregating results from its Creative 100, Effective 100 and Media 100 rankings. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.