Remember YUPpies and DINKs, those oh-so-sought-after income brackets from the 1990s? Old news. The sub-demographic now being courted for its buying power and economic potential are HENRYs—High Earners Not Rich Yet—aka top-earning millennials about age 26. According to researcher Harry Dent (Dent Research) in a study covered in the Wall Street Journal, HENRYs are typically more educated and informed than their peers, and will continue to lead, innovate, and out-earn others of similar age. Attracting these consumers now, as they begin moving into even higher income brackets, is key to creating customers into the...Read More
Distribution Consolidated: As choices narrow for small producers, technology may ease the bottleneck.
On the heels of this magazine’s “Distribution Reinvented” article (Nov./Dec. 2017), which highlighted how many distributors are using technology to reinvent the state-mandated three-tier system (SMTTS), a handful of large-scale mergers have further impacted alcohol beverage distribution circles. First came word that Republic National Distributing Company LLC (RNDC) and Breakthru Beverage Group LLC had agreed to terms for a merger. That news was followed quickly by RNDC aligning with Central Liquor Company in Oklahoma. Valley Distributors then announced plans to acquire Federal Distributors and rebrand as Valley Beverage; both companies are Maine-based Anheuser-Busch wholesalers. Mid-December brought a joint venture...Read More
’Tis the time of year to celebrate, raise a glass (or three), and let those around you know how much they mean to you. If you’re searching for just the right something for a colleague, neighbor, loved one, or even for yourself, we’ve compiled some of the best gift ideas for those in the beverage business—or those who just like to drink. From classy to silly to WTF, you’ll find it here. For a Spirited December Advent Calendars filled with booze will put anyone in the proper holidaze state of mind. Available in American whiskey, Armagnac, bourbon, Cognac, gin,...Read More
Common Ground: Beverage producers are looking across categories for new marketing and branding ideas.
The ingenuity of today’s alcohol beverage industry is fueled by equal parts imagination and enterprise. By looking for inspiration across categories, producers of wine, spirits, brews, and ciders are finding new audiences and creating new marketing opportunities. Before we delve into some successful examples of shared tactics, it’s important to know what’s driving these trends. According to Liz Thach, Ph.D., professor of wine and business management at Sonoma State University in California, the most likely catalyst is the eclectic palate of millennials, who “want to experiment,” she says. “Millennials are ‘seekers’ who want to try new things.” Of course,...Read More
Distribution Reinvented: Beverage distributors harness technology to keep pace with consumer demand.
When Prohibition was repealed in December 1933, the U.S. Congress established the state mandated three-tier system (SMTTS) for distribution of alcohol beverages as a way to oversee the industry while also providing multiple taxation opportunities as product moved across state lines. While, at the time, it may have seemed a necessary safeguard to prevent monopolies (including organized crime) from controlling the industry, today the three-tier system is seen by many as an antiquated and unnecessary barrier to commerce. Among the complaints is that SMTTS has failed to keep pace with the rapid development of technologies and information systems that,...Read More
The Future of Fermentation: The role of synthetic yeast in winemakingposted on March 16, 2018
Bryan Davis: Has this California distiller unlocked the secret to rapidly aging spirits?posted on February 26, 2018
The Crawl: San Francisco, Calif.posted on March 14, 2018
Anaba Wines Breaks Ground on New Winery and Tasting Roomposted on February 20, 2018
Spirited Trade Show a First-Year Successposted on March 6, 2018
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