The traditional three-tier distribution model continues to take hits from newer, more agile solutions. The most recent jabs come from (ACB), a secure online B2B marketplace for end-to-end commerce between craft makers, retailers, and independent distributors. Developed by Ninkatek Technologies, a software platforms, services, and support company, ACB manages electronic selling, invoicing, compliance record-keeping, inventory tracking, keg deposit management, multi-layered delivery approaches, and the ability to manage complex, multi-state territory arrangements.

“This will be disruptive for some,” acknowledged Jeff Slater, president/CEO of Ninkatek Technologies, at the time of the announcement. “But it will certainly be a boon for craft makers, not to mention those forward-looking distributors and retailers who understand the looming disruption and the tremendous opportunity this offers them.”

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