Joint initiative of Diversity in Wine & Spirits and Wonder Women of Wine provides a powerful platform to highlight Exhibitors and Education partners committed to Diversity, Equity & Inclusion 

San Francisco, Calif. December 1, 2020 – Be the Change Job Fair, a joint initiative between Diversity in Wine & Spirits, Wonder Women of Wine and other industry leaders, announced today the wine industry’s exhibitors and education partners in its inaugural virtual job fair promoting Diversity and Inclusion. Be the Change seeks to provide tangible and real solutions for the need to create diversity and inclusion in the wine industry to help facilitate connections between employers and job seekers during this period of high unemployment rates. The initiative aims to submit legislation in 2021 to implement social change.

Exhibitors and Education partners from leading global companies include:

  • Jackson Family Wines

  • Constellation Brands

  • E & J. Gallo Winery

  • The Wine Group

  • Moet Hennessy USA

  • Deutsch Family Wine & Spirits

  • Trinchero Family Estates

  • Avaline

  • Cakebread Cellars

  • WX Brands

  • Champagne Laurent-Perrier

  • Black Wine Professionals

  • Republic National Distributing Company

  • Southern Glazers Wine & Spirits

  • Breakthru Beverage

  • T. Edward Wine & Spirits

  • Great Lakes Wine & Spirits

  • LibDib

  • Empire Merchants

  • Wine and Spirits Education Trust

  • ACT (Advance Change Together) by Bacardi USA

“As one of the first proud supporters of this exciting initiative, together, we are committed to creating positive change and a more inclusive wine industry,” comments Rick Tigner, CEO of Jackson Family Wines. “We are thankful to Be the Change for creating a platform and a space where companies like Jackson Family Wines that are dedicated to change can reach new employees and job seekers.”

The virtual job fair will be held on December 2-3, in partnership with tech industry leaders Brazen and Force Brands.  To kick off the job fair, there will be a roundtable discussion on Dec 2nd with wine industry leaders in a conversation about exploring, implementing, and embracing true diversity and inclusion for all.  Featuring Susana Balbo, Stephanie Gallo, Dr. Hoby Wedler, Bobby Stuckey, Lia Jones and moderated by Philana Bouvier. Members of the press and trade can register for the roundtable discussion here. The job fair will take place Dec 3rd and is complimentary for all job seekers. The four-hour virtual recruitment event will host carefully vetted employers who are committed to DEI with space for up to 1,000 jobseekers and multiple job opportunities across the wine industry. Applicants will be able to upload their resume, chat with employers and network with other industry professionals, while exhibitors will receive candidate resumes and be able to post job openings.

Be the Change was founded by four of the wine industry’s leading women in wine:

For more information about Be the Change, to schedule an interview or request images, please contact

 Be the Change champions diversity efforts that elevate the professional growth of all identities, including but not limited to, gender, race, sexual orientation, national and ethnic origin, religion, age, and people with disabilities. This initiative is committed to changing the status quo through action and policy.



About Be the Change

Be the Change is committed to changing the status quo through action and policy. The initiative seeks to establish a diverse wine industry through facilitating job placement companies dedicated to creating real solutions with diversity and equity training, measurable results, and sustainable change. Founded by industry leaders Lia Jones, Rania Zayyat, Cara Bertone and Philana Bouvier, Be the Change will launch the Wine Industry’s first-ever Virtual Job Fair with a core focus on Diversity, Equity, and Inclusion in December 2020.  Be the Change champions diversity efforts that elevate the professional growth of many identities, including gender, racial, sexual orientation, religion, national and ethnic origin, and people with disabilities.

About Brazen
Brazen helps employers succeed in the new all-virtual world by giving recruiters a variety of virtual recruiting tools like virtual hiring events, virtual career fairs, text, audio, and video chat, live video broadcasts, and more. By providing more options for candidates to connect with recruiting teams other than the traditional ‘Apply Now,’ Brazen is converting candidate interest into quality hires at twice the industry standard and in half the time. Brazen’s virtual hiring event platform is designed specifically for talent acquisition and is used by the world’s most respected companies including CVS Health, Starbucks and KPMG. Brazen has been the leading provider of virtual hiring event software since 2013.

About ForceBrands
ForceBrands is the leading specialized recruiting firm for the consumer products industry — we build the teams that build the brands. Our industry-specific divisions across beverage, food, beauty, cannabis, and pet care offer executive search services, board of director assembly, and a digital job board to connect directly with qualified candidates. We are ‘people for a hire purpose’ and strive to transform the way consumer product professionals of all levels identify employment opportunities and employers are connected to world-class talent. Go HIRE with ForceBrands.

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