Chadds Ford, PA (October 21, 2020) – Chaddsford Winery, located in the heart of Pennsylvania’s Brandywine Valley, has rolled out new packaging and rebrand of the entire sweet wine portfolio. The refreshed labels include Spiced Apple, Holiday Spirit, Sangria, Niagara, and Sunset Blush. While the labels provide a refreshed modern look, brand consistency was achieved by retaining the recognizable custom color of each wine’s screw cap as part of the packaging.
The new labels immerse consumers in each wine’s seasonality through bold colors and recognizable shapes with exaggerated perspective, subtle pattern gradients, and raised textural finishes. Spiced Apple features a bold red, green, and autumn color palette. Holiday Spirit reflects the sparkle and shine associated with festive gatherings and winter shapes of snowflakes and stars. The circles and semi-circles pop off the Sangria label’s black background and represent the lemon, lime, and orange zest that brighten the sweet and spice blend. The Niagra grapes are the hero of the luscious and perfumed sweet wine, while Sunset Blush encourages fans to embrace the sweet tranquility of summer sunsets.
“The elevated rebrand of the sweet wine portfolio more accurately reflects the distinctive aromatics and flavor profiles of our most popular wines. We are so excited about the positive reception and feedback from our fans and wholesalers,” says Corey Krejcik, general manager of Chaddsford Winery.
Images of the entire portfolio found here.