The Launch of Limited Edition Hedonism Felicitas Pays Tribute to the Whisky
that Launched the Brand
LONDON, September, 2020 – For the past two decades, Compass Box has sought to make the world of Scotch whisky a more interesting place and show that blends can be as good as, if not better than, single malt whiskies. To mark its 20th anniversary this year, Compass Box is proud to announce the launch of Hedonism Felicitas, a special limited edition expression that pays tribute to the whisky that originally launched the brand.
“Launching our business with Hedonism was widely seen at the time as unusual, because so few Scotch whisky companies bottle 100% grain whiskies. I am hopeful that over the years, we have shown people how delicious good quality Scotch grain whisky can be and as a result, Hedonism has become a signature whisky for us,” says Founder and Whiskymaker John Glaser. “For these reasons, we love to create special, limited edition Hedonism bottlings to commemorate important milestones and events.”
20 Years of Game-Changing Reinvention
Having released more than 100 whiskies since forming Compass Box on October 23, 2000, John Glaser has proven that Scotch whisky can be more than the rules that traditionally define the spirit. At every turn, Compass Box strives to do what hasn’t been done before – such as taking inspiration from the wine world for its different uses of oak and pushing for greater transparency in whisky through its 2016 Transparency Campaign. Compass Box has also teamed up with partners who share the same forward vision and desire to think differently, such as award-winning design agency Stranger & Stranger, world-renowned mixologist Ryan Chetiyawardana, Chicago’s iconic venue Delilah’s, and the innovative craft beer company, BrewDog.
Available nationwide beginning in September, Hedonism Felicitas was created to commemorate the 20th anniversary and draws together three grain whiskies, each distilled in a different decade. Led by Whiskymaker James Saxon, this vibrant and stately expression is bottled at a higher strength to deliver a rich concentration of creamy textures and sweet flavors for which aged grain whisky is rightly celebrated. “Hedonism Felicitas is intended to convey the good fortune, happiness and gratitude we feel having met and worked with so many remarkable people,“ says Saxon.
Hedonism Felicitas Tasting Notes:
(53% ABV; 750ml, $175.00 SRP; 2,226 bottles produced)
Creamy coconut intertwines with notes of caramel, vanilla and almond. Apple and greengage add a delicious weight with a soft finish packed with creamy toffee. Enjoy in a wide-bowled wine glass. To reveal toastier aromas and subtle fruitiness, add a single ice cube.
- Blended Grain Scotch Whisky
- Light 5-micron filter, not chill-filtered
- Natural color
To celebrate the 20th anniversary milestone, John Glaser will host a Virtual Tasting of Hedonism Felicitas, and will trace the story of Hedonism from the very first whisky he created all the way to this exciting release:
- When: Thursday, September 27 at 3:00pm EST/12:00pm PST
- Link: https://www.pleasedrinkcreatively.com/ – open to all who would like to attend