BOLOGNA, ITALY – OCTOBER 14, 2019 – Today, Gruppo Montenegro, established Italian Spirits and Food Manufacturer, has announced a partnership with leading independent drinks distributor, MONARQ Group. Beginning October 2019, MONARQ Group will be the exclusive Latin American and Caribbean domestic and duty free plus USA Duty Free distributor for Gruppo Montenegro and its portfolio of Italian spirits, including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy.
Robert de Monchy, founder and CEO of MONARQ Group, said: “As a brand building company that prides itself on identifying consumer needs and market opportunities, we are thrilled to partner with Gruppo Montenegro to grow their iconic portfolio of Italian spirits in Latin America, the Caribbean and USA Duty Free”.
Robert Cullins, Regional Director – Americas, Gruppo Montenegro, added: “We appreciate MONARQ’s commitment to compete in the luxury spirits business. As two companies that are committed to long term, sustainable growth, we are excited to partner and look forward to unleashing the full potential of our portfolio in Latin America”.
Gruppo Montenegro joins MONARQ Group’s robust spirits portfolio which includes Jack Daniel’s, Woodford Reserve, Herradura Tequila, St Germain, Santa Teresa Rum, Opihr Gin, Licor 43, Bols and Gosling’s Rum, among others.
Terms of the agreement were not disclosed.
About Gruppo Montenegro
Founded in 1885, Gruppo Montenegro is a leading Italian Spirits and Food manufacturer. The Group’s brands are icons of “Made in Italy” with strong brand equity. Gruppo Montenegro’s products include: Amaro Montenegro, Select Aperitivo, Vecchia Romagna Brandy, and Rosso Antico Vermouth. The Group’s success is a result of a consistent pursuit of excellence, respect for tradition and attention to product quality and sustainability; all values that have defined the Group since its foundation. Thanks to a solid national and international distribution network, the brands are true ambassadors of the Italian way of life.
Created in 1885 by alchemist and explorer Stanislao Cobianchi, Gruppo Montenegro’s Amaro Montenegro has been made with the same secret blend of 40 botanicals for more than 130 years. Amaro Montenegro has received notable recognition by spirits connoisseurs around the globe including World’s Best Bitter at the 2017 International Wine and Spirits Competition and Best in Show Liqueur at the San Francisco World Spirits Competition in 2018.
Select Aperitivo was created in 1920 in the heart of Venice. During the postwar period, when the popularity of the aperitif began to spread, the Spritz soon became a favorite, establishing Select Aperitivo as the star of the Venetian cocktail scene and the essential ingredient in the Venetian Spritz. A precise selection of 30 botanicals undergo a complex process to achieve its distinctive, well-balanced bittersweet taste. Select Aperitivo has quickly earned top industry praise, being awarded Gold at the 2018 San Francisco World Spirit’s Competition and the highest accolade of Chairman’s Trophy at the 2019 Ultimate Spirits Challenge.
About MONARQ Group
MONARQ Group was founded in 2006 and is a leading independent regional import, distribution and marketing company, focused on developing distinctive and innovative alcoholic beverage brands in the premium segments. MONARQ Group operates in Latin America, the Caribbean domestic and duty free markets plus USA duty free. For more information please visit www.monarqgroup.com.
Gruppo Montenegro Media Contact:
MONARQ Media Contact:
Nicoline van Woerkum
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.