Naked Wines, an online wine retailer founded in the UK, sells wine from independent winemakers around the world. As a customer funded wine business, they believe money spent purchasing wine should go towards the wine in the bottle rather than pricey marketing campaigns and fancy labels.
Naked Wines partnered with Outbrain to drive new customers to their online wine store by using fun quizzes to engage and educate users about wine. Their goal was for each new customer to purchase a 6-bottle case of wine. With Outbrain‘s native discovery solution, Naked Wines reached a qualified audience on desktop, mobile, and tablet. Furthermore, by leveraging Outbrain’s advanced targeting tools such as Lookalike Audiences, Naked Wines was able to target users similar to their highest converting customers.
Outbrain‘s effective targeting generated high quality new customers, with a lifetime value 40% higher than Naked Wines‘ average customer. By selling 20,000 bottles of wine and bringing in more than 50,000 leads over 9 months, Outbrain became a key acquisition channel for Naked Wines, delivering some of the highest quality new customers to the business.
“Our partnership with Outbrain has been incredibly successful. In terms of consistency, high spend, and customer volume, Outbrain has exceeded our expectations, delivering some of the highest value customers to our business.“
James Nellany, Digital Growth Manager, Naked Wines
Founded in 2006, Outbrain’s mission is to create the most meaningful and trustworthy online discovery feeds connecting a person, channel and marketer. Outbrain’s native advertising technology powers the news, product & information feeds of the world’s most recognized publishers and channels including MSN, CNN, BBC, The Washington Post, The Guardian, and Sky News. Outbrain is headquartered in New York with offices in 15 cities worldwide. Learn more at outbrain.com or follow us on Twitter, LinkedIn or Instagram.
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