Distillery 291 and LibDib’s new series for liquor retailers premieres May 14th

Colorado Springs, CO and San Jose, CA; May 8, 2020 — Distillery 291 and online wholesale alcohol distributor, LibDib,  announced today that the companies are hosting a new online virtual conference series to specifically help liquor retailers navigate the latest market challenges. The series consists of six one-hour events. Each will provide an opportunity for operators in the liquor industry to get insights and advice from business leaders and experts. Topics focus on the key issues facing the industry as it operates through the COVID-19 crisis and ultimately emerges into a new retail liquor environment.

“For the people on the front lines in our industry who are facing new challenges and uncertainty, we want to stand with them and navigate into the future together,” said Michael Myers, founder of Distillery 291 and creator of 291 Colorado Whiskey. 

The six-week conference agenda covers the following critical issues:  


  • May 14:  Liquor Store Consumer Behavior in the New Normal
    • Featuring: Brandy Rand – COO, Americas at The IWSR
  • May 21:  Liquor Store Marketing in the New Normal
    • Featuring: Mike Provance – CEO, 3×3 Insights
  • May 28:  Liquor Store Cash Flow in the New Normal
    • Featuring: Dick Outcalt & Pat Johnson – Co-Founders of The Retail Owners Institute
  • June 4:  The Liquor Store Experience in the New Normal
    • Featuring: Bob Phibbs – CEO, The Retail Doctor
  • June 11:  Liquor License Regulations in the New Normal
    • Featuring: C. Jarrett Dieterle – Resident Senior Fellow, R Street
  • June 18: Liquor Store Delivery in the New Normal
    • Featuring: Cory Rellas – CEO, Drizly

The free one-hour events all start at 2 pm ET / 11 am PT and will include an open forum Q&A period.  Liquor retailers and other attendees can register for the events at www.distillery291.com/newnormal/.

Distillery 291 and LibDib decided to co-host the events after seeing their fellow industry struggle in navigating the new market normals. “Now, more than ever, our industry needs thought leadership and imagination. We are big believers in a forward-looking approach to business, and that’s what this conference is all about,” added LibDib CEO Cheryl Durzy.

About Distillery 291
Distillery 291 is a globally acclaimed small-batch whiskey distillery nestled in the stunning foothills of the Rocky Mountains.  From grain to barrel to bottle, 291 Colorado Whiskey is hardmade the Colorado way for an unapologetic full-bodied experience. Distillery 291 has earned bushels of national and international awards for its spirits with the unique character and flavor of a bygone era, including nine Liquid Gold awards from The Whiskey Bible and the title of World’s Best Rye at the 2018 World Whiskies Awards.  291 Colorado Whiskey – Rugged, Refined, Rebellious. For more information visit: www.distillery291.com

About LibDib

LibDib, LLC, is a licensed wholesale distributor of alcoholic beverages enabled through a proprietary web-based technology platform. LibDib focuses on the evolution of alcohol distribution utilizing technology to provide three-tier compliant services for any brand. Using LibDib, restaurants, bars and retailers legally and efficiently purchase boutique wines and craft spirits. The company is a proud partner of Republic National Distributing Company (RNDC) who they formed a partnership with in November 2018. LibDib was founded in 2016, launched in March 2017, and is based in San Jose, California. For more information visit www.libdib.com.

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