Art Can Contest Will Be Judged in Collaboration with Juxtapoz and Put Original Art on Over 30 Million Cans
“PBR has done an excellent job building a great contest in addition to consistently creating opportunities for artists to earn a living. The enormous distribution opportunity means major exposure for winners, so we’re excited to be involved and help judge submissions this year,” said Mike Stalter, a representative from Juxtapoz.
The winner of the 2020 Art Can Contest will have their work featured on over 30 million cans of Pabst Blue Ribbon, as well as all related packaging in the Summer of 2020. The winner will also receive a $10,000 grand prize, and be interviewed by, and have their work featured on, Juxtapoz.com.
“The Art Can Contest allows us to literally turn our biggest platform into a blank canvas for an emerging artist. We put original art in the hands of millions every year, and allow our customers to experience incredible art wherever they are enjoying a Pabst Blue Ribbon,” said Andrew Heard, brand manager of art at Pabst Blue Ribbon. “Partnering with Juxtapoz was a no-brainer. They’ve been supporting amazing and overlooked art for over two decades. We’re thrilled they’ve got involved and know their support will be of huge value to our contest winner.”
The Art Can Contest is just one element of Pabst Blue Ribbon’s commitment to supporting art around America. Since 2016 Pabst Blue Ribbon has commissioned over 175 original murals across the country, and in 2019 launched the first ever National Mural Day, putting up murals in more than 13 cities across the country.