PrairieOrganic Spirits Launches Small Batch Collection with Navy Strength Gin
The newest addition to Prairie Organic’s portfolio will be available in select markets in October
October 8, 2019 – Princeton, Minnesota – As gin continues to show record growth across the globe, rising faster than any other alcohol in the category1, Prairie Organic is excited to announce the newest addition to its USDA Certified Organic Spirits line: Navy Strength Gin.
Prairie Organic Spirits, the nation’s leading organic spirits brand, announces Organic Navy Strength Gin as the brand’s first small batch collection release and the first U.S. organic navy strength gin. With a 57% alcohol by volume(ABV), the 114-proof bold gin has citrus notes of lemon zest, floral notes of angelica root and proprietary spices with a peppery finish. Similar to allPrairie Organic expressions, the gin is gluten free, distilled to taste and made from non-GMO, USDA certified organic corn.
Prairie Organic Spirits’ current gin offering has proven popular among consumers, seeing a 41% increase in sales in 2017 and a 15% increase in sales in 2018 2. There is also rising demand among consumers for high-proof gins, demonstrated by 14% growth in sales in 2018 2.The popularity of navy strength gin is credited to its ability to prevent dilution from other ingredients over time and retain the true flavor of the gin when mixed into cocktails. Historically, the gin was created at a 57% ABV so gunpowder could still be fired even when accidentally soaked by the spilled spirit, as they were often stored in the same location.
“We’re excited to add this new gin to our line off arm-crafted, sustainable, always organic spirits,” says Mike Duggan, PrairieOrganic Spirits CEO. “We wanted to create a new expression for gin lovers who appreciate the full taste of the spirit, are looking for flavor enhancement in their cocktails and enjoy doing good by drinking organic. Given the success we’ve seen with our current gin and across the category, we expect our newOrganic Navy Strength Gin to be a favorite with gin drinkers and organic consumers alike.”
Prairie Organic Navy Strength Gin will be available in750-mL bottles with an SRP of $34.99. It can be found in select retailers, bars and restaurants nationwide starting in October, with support at retail and on social media.
### About Prairie Organic Spirits
Prairie Organic Spirits, based in Princeton, Minn., produces farm-crafted spirits using single-sourced, vintage corn grown on family-owned, organic Midwest farms. The #1 USDA certified organic spirits brand, Prairie Organic Spirits distills each batch to taste, with a commitment to high-quality ingredients. PrairieOrganic offers award-winning spirits in the following expressions –Organic Vodka, Organic Cucumber Flavored Vodka, Organic Gin and Organic NavyStrength Gin – all of which are free from herbicides, pesticides and gluten.Phillips Distilling Company founded the brand in 2008 with a mission to grow organic spirits for the land, farmers and future. For more information, visit www.prairieorganicspirits.com and follow @PrairieOrganic on Instagram and Twitter.
About Phillips Distilling Company
Phillips Distilling Company (Phillips) is one of the most innovative and enduring distilled spirits companies in North America. Over 107 years in the making, Phillips continues to produce high-quality products using only the finest ingredients, sourced from around the globe. Phillips is consistently a pioneer in the spirits industry, from America’s first schnapps in the1930s to flavored vodka in the 1950s to flavored whiskey in the 1990s to organic spirits in the 2000s. The Phillips portfolio includes UV Vodka flavored vodkas, Prairie Organic Spirits, Revel Stoke Whiskies, Casa Centinela and Cabrito Tequilas, Marca Negra and Meteoro Mezcals, La Hechicera Aged Rum, Tomatin Scotch Whiskies, Trader Vic’s rum,Phillips Spirits and Douglas & Todd Small Batch Bourbon. The company is based in Princeton, Minn., with offices in Minneapolis.
1 International Wine and Spirits Research.(2019, May 29). Worldwide AlcoholConsumption Declines -1.6% [Press release]. Retrieved from https://www.theiwsr.com/wp-content/uploads/Press-Release-IWSR-Releases-New-Global-Data_29May19.pdf.
2 Nielsen: 52 weeks, 10/12/17-10/11/18.