Round Barn Winery Adds 5th Canned Wine Flavor – Raspberry Lemonade
Latest Expansion of Michigan Winery’s ‘Flavor Trip’ Brand
BARODA, MI (April 15, 2020) – One year after introducing its Flavor Trip craft canned wine series, Baroda, MI-based Round Barn Winery has added Raspberry Lemonade as the fifth flavor in the lineup. The new variety blends wine from the winery’s proprietary grapes with natural raspberry and lemon concentrates to create a perky liquid refresher with a touch of carbonation and 5% alcohol. No high-fructose corn syrup, artificial colors or artificial flavors are used.
The new flavor joins 12 oz/355 ml Red Sangria, Crantini, Cherry Spritzer, and Peach Bellini varieties which launched in 2019 as the first non-bottled products in the winery’s then-22-year history. The line was inspired by the popularity of similar beverages served at Round Barn’s family of properties in Baroda, Coloma and Union Pier in the heart of Southwest Michigan’s wine region.
The Raspberry Lemonade flavor is available immediately from the Round Barn website (roundbarn.com), Round Barn’s Brewery & Public House, as well as regional groceries in Michigan and Indiana, with broader distribution planned for early summer. Other flavors are available in regional grocery store chains, convenience stores and independent liquor stores throughout Michigan, Indiana, Ohio, Illinois and Wisconsin as well as at several minor league baseball stadiums, concert venues and zoos, making it one of the most successful product launches in Round Barn history.
Round Barn’s Flavor Trip collection is riding a wave of increasing momentum in canned wine sales. The market surged from less than $2 million in 2012 to more than $28 million by early 2018, then climbed 69% in 2018 alone. The growth has been spurred by convenience, portability, non-breakability and single-use portions that eliminate the need to open an entire wine bottle.
For more information, visit https://roundbarn.com.