NEW YORK, NY (May 14th, 2020) –America’s spirit, Seagram’s Gin, is pleased to announce the launch of Watermelon Twisted Gin this Memorial Day. Seagram’s Gin is introducing its new watermelon flavored expression to the U.S. to provide current and new gin fans a fresh & cool taste of summer. As America’s #1 Gin, Seagram’s takes pride in providing a robust variety of traditional and flavor-infused gins. This fun new Watermelon expression is the latest extension to its flavored gin offerings, which include Seagram’s Lime, Pineapple, and Peach. Seagram’s Watermelon Twisted Gin is available at select retailers at an SRP of $10.99 for a 750ml sized bottle, with additional sizes of 50ml, 375ml and 1.75ml also available*. The expression will also be retailed online at Drizly, Instacart, and other e-commerce marketplaces depending on local availability.
This new flavored gin starts with the original Seagram’s Extra Dry Gin and is infused with juicy watermelon flavors that perfectly balance the botanical essences of the hero expression. Watermelon is a flavor synonymous with summer, no matter the time of year. As a brand, Seagram’s Gin tuned into consumer trends to identify the summer flavors Americans most enjoy and learned that Watermelon topped the list. This new expression is one of the first watermelon flavored gins widely distributed within the U.S. market. Seagram’s Watermelon Twisted Gin brings the fruity taste of summer and helps people keep the summer vibes going all year round.
“With the rise in Watermelon flavored products and their continued success during the spring and summer seasons, we want to offer consumers a budget-friendly, flavor-infused Gin offering for existing Gin drinkers and to bring more consumers into the Gin category” says Mwanza Lumumba, Brand Director of Seagram’s Gin.
As at-home bartending continues to rise, Seagram’s Watermelon Twisted Gin will give consumers the ability to create their own summer inspired gin cocktails year-round in the comfort of their homes and within budget. Seagram’s Watermelon Twisted Gin can be enjoyed on the rocks, with soda water or tonic, or with a favorite juice or mixer. For more information about Seagram’s Watermelon Twisted Gin, please visit www.segramsgin.com and be sure to follow us on Instagram @SeagramsGinUSA for the latest recipes.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram’s® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob’s Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.