SAN DIEGO — October 16, 2020 — Skrewball Peanut Butter Whiskey, the original peanut butter whiskey brand, announced today that it was named Best New Product at 2020’s Market Watch Leaders Awards. Voted on by over 200 active leaders in the alcoholic beverage industry, the award recognizes Skrewball Peanut Butter Whiskey’s innovative concept and rapid market growth.
Now in its 37th year, the Market Watch Leaders Awards is one of the most preeminent competitive award programs for wine and spirits brands, honoring the most progressive retailers, brands and innovators at the forefront of the wine and spirits industry. This year, Market Watch also selected leaders who met the rising off-premise demand for wine and spirits amid restaurant and bar shutdowns.
Announced on the heels of the brand’s first nationwide distribution anniversary, the Best New Product title pays homage to both Skrewball Peanut Butter Whiskey’s unique smooth and nutty flavor and its exponential growth. Founded by husband-and-wife team Steven Yeng and Brittany Merrill Yeng, Skrewball Peanut Butter Whiskey was launched in San Diego in 2018. After instant success locally, the brand partnered with Infinium Spirits to grow on a national scale. In early 2020, Beverage Information & Insights Group named Skrewball Peanut Butter Whiskey one of the fastest growing whiskey brands after showing record growth of more than 500% over the previous year. In the last calendar year, the brand grew its consumer retail by 1,976%.
“At just two years old, Skrewball Peanut Butter Whiskey’s growth is unprecedented in this industry,” said Carl Carlson, President of Skrewball Peanut Butter Whiskey. “We continue to see consumers flocking to the brand for its taste and versatility.”
Skrewball Peanut Butter Whiskey is now on the fast track to one million cases, with Infinium Spirits president Daniel Walker predicting to reach this milestone in 2021. The surge to this milestone will accelerate significantly with the brand’s recent addition of three new bottle size offerings – 200mL, 375mL and 1L custom replica glass bottles – to its lineup.
“Being named Best New Product is something we could have only dreamed of before, and we are so humbled to actually receive this award,” said Brittany Merrill-Yeng, Co-founder of Skrewball Peanut Butter Whiskey. “As we continue into the rest of the year, we can’t wait to get Skrewball into consumer’s hands and to continue expanding our ‘black sheep’ of a family.”
“We are unbelievably honored to be named Best New Product by our industry leaders and peers,” said Steven Yeng, Co-founder of Skrewball Peanut Butter Whiskey. “We are thankful for our team and the team at Infinium for supporting what began as just a bottle and a dream.”
As a recipient of 2020’s Best New Product title, Skrewball Whiskey joins the ranks of notable past recipients like Absolut, Crown Royal and Ketel One. For more information on the Market Watch Leaders Awards, visit https://www.mwleaders2020.com/.
For more information about Skrewball Peanut Butter Whiskey, visit www.skrewballwhiskey.com and follow on Facebook and Instagram (@skrewballwhiskey).
ABOUT SKREWBALL SPIRITS, LLC
Launched in July 2018, Skrewball Whiskey is the original peanut butter flavored whiskey. Distilled in San Diego, this whiskey can be enjoyed as a shot, on the rocks or in a variety delicious, premium craft cocktails. Recently expanding nationwide into all 50 states, consumers all over the U.S. can now indulge in this boozy peanut butter deliciousness. It was developed by a husband and wife duo, perfecting the peanut butter flavor, which is unmatched in the spirits industry. Skrewball Peanut Butter Whiskey has already won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The product is 70 proof and made with premium ingredients. For more information, visit www.skrewballwhiskey.com.
ABOUT INFINUM SPIRITS
Infinium Spirits is a family-owned spirits company known for igniting brands and accelerating performance. Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands. For more information, visit www.infiniumspirits.com.
ABOUT MARKET WATCH MAGAZINE
Published by M. Shanken Communications Inc., Market Watch Magazine covers the U.S. beverage alcohol industry, with a focus on trends in spirits, wine and beer in the on- and off-premise. With over 53,000 subscribers, the Market Watch Magazine audience comprises retailers, bar and restaurant operators, mixologists, distributors and executives in the supplier tier. For more information, visit www.marketwatchmag.com.