Terlato Wines’ Dueling Pistols Taps into the Power of Podcasts
Brand Immerses Drinkers into Its Product Story While Demystifying a Duel
New York, NY – March 6, 2020 – The Terlato Wine Group releases their Dueling Pistols Podcast today, available on all major podcast mobile applications via Libsyn, a podcast distributor. Terlato’s inaugural vintages of the Dueling Pistols brand, comprised of two red blends from the Paso Robles and Dry Creek Valley regions of California, carries a narrative that immerses the listener into a tension-filled, fictional origin story. The story’s characters, some whom kick off the series with a gunshot that leads them to the mining town of Hangtown, CA., are the focus of the podcast’s narrative surrounding a head to head shoot-out duel over leadership of the town. Dueling pistols is a story of power, relationships, love, and money that pins several main characters against one another, including Eli Guyot, a lawyer from Wisconsin and Edward O’Rourke, a con-man from Pennsylvania.
Terlato’s first foray into a content-led product launch, Dueling Pistols Podcast, was inspired with its target consumer top of mind . “Leveraging a content-first launch concept was designed to consider Dueling Pistols’ drinkers. The brand’s Gen X target audience longs for content immersion, so creating a story behind the brand has been critical,” said Tony Terlato, Jr., the National Director of On-premise Accounts at Terlato Wines.
Each episode of the Dueling Pistols podcast takes listeners down the dirt trodden roads of the old west to discover the stories behind these brave pioneers’ journeys and ambitions. The ten-episode series was written in partnership with creative storytelling company, Round Table Companies (RTC), produced by Podfly, a podcast production company, and distributed through Libsyn, a podcast hosting and distribution company. Each 15 to 30-minute episode is narrated by the character Wesley Clapp—the son of a preacher —and features an introduction, closing credits, and audio commercial promoting the wines voiced by Tony Terlato Jr. The brands key production goal was to create a nostalgic listening experience for consumers, reminiscent of the Golden Era of American radio during the 20th century.
“Working on the Dueling Pistols podcast was a new outlet for us to bring a company’s core values, creativity and essence to life,” said Corey Blake, the founder and CEO of Round Table Companies. “Through our interviews with key Terlato employees, we immediately knew this story would revolve around heroism, intensity, and loyalty; consistent themes in the lives and work of everyone interviewed.”
“We want to drive affinity with our Dueling Pistols fans,” said Bill Terlato, Chief Executive Officer at Terlato Wines. “Creating a cross-platform content approach is part of that strategy. The Dueling Pistols brand team partnered with the Round Table team to help us bring a digest of character stories to life. The stories help pull consumers in and invite them to interact with the story as it continues to evolve past the first vintage with future podcast seasons to come. Whether they do that over a glass of wine or cup of coffee is for them to decide, but creating immersive experiences that connect them to the Dueling Pistols story continues to be our number one goal.”
With the help of Podfly’s producers and actors, as well as Libsyn’s distribution network, the Dueling Pistols Podcast is available via Apple Podcasts, Spotify, Stitcher, Google Podcasts, and everywhere you enjoy podcasts. Visit DuelingpistolsWine.com to learn more about the Dueling Pistols brand portfolio, visit terlatowines.com/brands/california/dueling-pistols to download hi-res images of the brand and visit https://directory.libsyn.com/shows/view/id/duelingpistols to begin experiencing the Dueling Pistols Podcast Season 1.
DUELING PISTOLS BOILERPLATE:
Terlato Wines International set out to make the best luxury red blends and the finished product inspired a label that satisfies both the palate and curiosity with a story that captures the depth and character of the wines. Dueling Pistols wines intertwine two competing varietals in a 50/50 blend where each varietal’s fight for power balances that of the other like the compelling characters that tell its story. Engage in the experience and discover for yourself how the Dueling Pistols story unfolds. See you at dawn! Please visit us at www.duelingpistolswine.com to learn more. Follow Dueling Pistols on Instagram at @DuelingPistolsWines.
TERLATO WINE GROUP BOILERPLATE:
Terlato Wines has a portfolio of more than 85 wine brands from world class wine producers in more than a dozen countries and is the leading fine wine marketer in restaurants in the U.S. Terlato Wines garners more 90+ ratings than any wine company in the world and is a division of the Terlato Wine Group, the parent company comprising several businesses specializing in the marketing and production of exceptional wines. Owned and operated by the Terlato family for four generations. For more information, please visit www.terlatowines.com.
ROUND TABLE COMPANIES BOILERPLATE:
Founded in 2005, Round Table Companies (RTC) is a creative storytelling company that specializes in experiential stories that demand attention. Helmed by Corey Blake, RTC has been profiled in the New York Times, USA Today, Forbes, and Inc. Magazine, The Wall Street Journal, and has won Belding, Addy, Cannes Lions, and London International Advertising Awards. A former actor, Corey Blake, starred in one of the 50 greatest Super Bowl commercials of all time and played a number of supporting roles in titles such as David Fincher’s Fight Club, Buffy the Vampire Slayer, and The Shield before transitioning to directing and producing and later founding RTC. RTC pioneered the business comic book, with Vulnerability Wall and the Vulnerability is Sexy card game, in partnership with best-selling authors like Tony Hsieh (CEO, Zappos) and Marshall Goldsmith (#1 Leadership Thinker in the World). To learn more, visit www.roundtablecompanies.com/.
PODFLY BOILERPLATE:
Founded in 2013 by radio and podcast veterans, David J. Gregerson and Corey Coates, Podfly is a leading podcast production company for brands, institutions, individuals, and entrepreneurs. It is comprised of a highly energetic, talented, and creative team that focuses on audio quality, storytelling and the listener experience. With a remote staff located all over the world, Podfly employs diverse cultural backgrounds and experiences to produce amazingly rich content crafted to inspire, teach, and entertain. The mission at Podfly is to take audiences through a journey that develops meaningful connections, builds deeper relationships, and surprises and delights listeners along the way.
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