Golf’s most compelling event inspires bottlings in advance of 2021 competition
Novato, CA—November 19, 2020—WX Brands and the PGA of America have joined forces to produce a series of limited-edition wines in celebration of one of the premier sporting events in the world – the Ryder Cup. These co-branded wines will be available through WX Brands’ popular Revel Wine Club as well as at select PGA of America future US-based host sites including Woodlake Market in Kohler, Wisconsin, home of 2020 Ryder Cup host site, Whistling Straits.
“The Ryder Cup is one of the most iconic team events in all of sports. We are so excited to be able to produce wines that honor the tradition of excellence and teamwork that are synonymous with this special event,” said Jeff Ngo, Senior Vice President of Marketing for WX Brands.
“We’re excited to partner with WX Brands to produce these limited-edition Ryder Cup wines. In collaboration with the producers, we believe we’ve created some dynamic wines that will resonate with wine connoisseurs and Ryder Cup enthusiasts,” said John Handley, Director, Championship Sales & Marketing for the PGA of America.
An ideal gift this holiday season, the first release in this one-of-a-kind collection is the 2017 Silver Spur Napa Valley Limited-Edition Cabernet Sauvignon ($34.99). The product of award-winning veteran winemaker Linda Trotta, Silver Spur delivers all the hallmarks of a classic Napa Valley Cabernet Sauvignon. Vineyards from throughout the valley were hand-selected by Trotta and their grapes blended to create this powerful wine, which is available for purchase now at Revel Wine.
“I loved creating this special bottling in celebration of the Ryder Cup,” said Trotta. “I aimed to create a full-bodied and layered wine worthy of this one-of-a-kind global sporting event. The result exhibits elegant flavors of black cherry and ripe plum with a backbone of refined tannins to hold it all in place – a delicious accompaniment to holiday celebrations!”
Golf and wine enthusiasts can look forward to future additions to the collection, including the limited-edition True Myth Edna Valley Chardonnay and True Myth Paso Robles Cabernet Sauvignon. Crafted by Baileyana Winery winemaker Rob Takigawa, these wines will be available on Revel Wine as well as at select restaurants and retailers across the country early next summer in advance of the September 2021 competition.
Established in 1927, the biennial Ryder Cup brings together 24 of the best golfers from Europe and the United States. The Silver Spur label features 12 stars representing the players on the American team. Always a much-anticipated event, the Ryder Cup is known for its transcendent moments along with full-throated displays of passion, raw emotion, rivalry and sportsmanship.
The 2020 Ryder Cup will be held September 24– 26, 2021, at Whistling Straits in Kohler, Wisconsin.
About WX Brands
WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 19 countries resulting in over 4 million cases sold worldwide. In February 2020, Wine Business Monthly named WX Brands #15 among the Top 50 US wine companies.
About PGA
The PGA of America is one of the world’s largest sports organizations, composed of nearly 29,000 PGA Professionals who daily work to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.
Media Contact:
John Dever, PGA of America, jdever@pgahq.com
Alex Parker, Benson Marketing Group for WX Brands, parker@bensonmarketing.com
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.
