Round Barn Winery, Tabor Hill Winery & Free Run Cellars Launch Membership Program with Online & On-Site Perks


BARODA, MI (November 18, 2020) – From one of Southwest Michigan’s top vintner groups comes Vineyard Premier, a new kind of wine club with an impressive lineup of online and in-person perks from sister brands Round Barn Winery, Tabor Hill Winery, and Free Run Cellars. The $99 annual membership fee includes free shipping, exclusive member pricing, a customizable autoship option and a suite of benefits not available from any other wine program at a price comparable to other major online subscription services.

It all starts with these Vineyard Premier online member benefits designed to offer maximum choice, flexibility and savings:

  • Free shipping with a minimum purchase of three wine bottles – order anytime throughout the year, mix and match products from any of the three brands.
  • Exclusive member pricing on wines from all three brands all year long, including top sellers like Tabor Hill’s Classic Demi-Sec and Classic Demi-Red as well as Round Barn’s Farm Market Cranberry, Flavor Trip’s Red Sangria and Black Walnut Cream, the decadent dessert wine.
  • Ship on your schedule with autoship – an additional 10% off your exclusive member pricing gets you the very best price on your autoship all year long – no need to wait for special sales. You choose your delivery cadence, from every month to every six months, fully customizable.

It extends with these on-site Vineyard Premier member benefits:

  • Exclusive member pricing on wine bottle purchases at all Round Barn Winery, Tabor Hill Winery and Free Run Cellars properties – whether you’re buying a bottle to-go (all locations) or a bottle to drink on-premise (where bottle service is provided).
  • Preferred access to ticketed and reservation-required events – including special dinners, pre-sales for new wine releases, and early access reservation windows for experiences at all properties, including the popular Elevated Wine Tasting experience in a Vineyard Cabana, which opened at the Round Barn Estate this year, and more.
  • Access for two to the Round Barn Estate’s Jammin’ in the Vineyard and Mt. Tabor Trails, nearly four-miles of hiking trails that opened this summer connecting the Round Barn Estate in Baroda and Tabor Hill Winery & Restaurant in Buchanan.


“Most wine subscription services are inflexible. You can’t select your own wines, there’s a set number of bottles per shipment, and you can’t specify delivery dates,” said Matt Moersch, CEO of Moersch Hospitality Group, which owns Round Barn, Tabor Hill and Free Run Cellars that collectively represent Michigan’s fourth largest winery. “Our Vineyard Premier program not only changes all that but also adds real-world perks for members who live in or visit Harbor Country. Whether you want to stop by one of our properties for a wine tasting, attend a special event or hike our new trails, members get preferential treatment both online and offline. It’s our way of giving back to our customers.”

Vineyard Premier Membership details are at

Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.