MAY 22, 2019 (Louisville, KY) – Woodford Reserve, the world’s leading super-premium bourbon, announced today the ultimate expression of its American Whiskey, Woodford Reserve Baccarat Edition.
This limited offering — $1,500 a bottle and available exclusively in Duty-Free Stores for one year starting May 2019 — is the world’s finest bourbon, further aged to perfection in hand-selected XO cognac casks at the historic Woodford Reserve Distillery in Versailles, Kentucky.
The product combines the renowned traditions of French elegance and American spirit. The product showcases exceptional craftsmanship — as crystal makers and distillers, Baccarat and Woodford Reserve both take raw materials and create masterpieces.
The partnership exemplifies Woodford Reserve’s ability to stay at the forefront of innovation within the global spirits industry, Master Distiller Chris Morris said.
These two celebrated brands have partnered to create a singular item that highlights their legacies. The stunning bottle design is meant to evoke the iconic Woodford Reserve bottle silhouette and is engraved with both Woodford Reserve’s and Baccarat’s iconic logos.
It is presented in a signature Baccarat red box and includes a crystal stopper adorned with Woodford Reserve’s initials.
“We are extremely proud to announce the partnership between the world’s finest bourbon and the world’s finest crystal because both represent craftsmanship at the highest level,” said Mark Bacon, Global Brand Director for Woodford Reserve. “This partnership elevates the category of American Whiskey in the global market.”
“Baccarat is honored to be the partner of Woodford Reserve for this important premiere in the world of American whiskey,” Baccarat Global CEO, Daniela Riccardi. “We are proud of the work done together and of a beautiful decanter that our artisans crafted inspired by the excellence and savoir-faire that both our Maisons cherish.”
“We are launching this luxury product in travel retail because sophisticated consumers are seeking premium brands — and Woodford Reserve leads the ultra-premium bourbon category globally,” said Marshall Farrer, Senior Vice President and Managing Director of Global Retail Travel for Brown-Forman, the parent company of Woodford Reserve.
Woodford Reserve Baccarat Edition presents at 90.4 proof, with a suggested retail price of $1,500 per bottle.
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About Woodford Reserve:
Woodford Reserve is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Finlandia, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit us www.woodfordreserve.com or check us out on Facebook at www.facebook.com/woodfordreserve.
Woodford Reserve Kentucky Straight Bourbon Whiskey Finished in Cognac Casks, 45.2% Alc. by Vol., produced by the Woodford Reserve Distillery, Versailles, KY ©2018
About Baccarat:
Baccarat (Paris, Euronext, BCRA) is a market-leading designer, manufacturer and retailer of luxury crystal products. Since its foundation in 1764, the company, whose manufacturing base is in Baccarat in the Lorraine region of Eastern France, has been synonymous with a unique savoir-faire and has come to symbolize an inimitable French Art de Vivre. Baccarat crystal, ranging from lighting to tableware, decorative objects, jewelry and bottle manufacturing, is distributed in 89 countries. Explore the world of Baccarat at www.baccarat.com.
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.
